softdanax.blogg.se

That’s a big deal because ads on search engines can be expensive.įor example, according to Ahrefs’ Site Explorer, the Ahrefs Blog gets an estimated 390k monthly visits from search engines every month. Unlike paying for ads, search traffic is ‘free.’

However, because the number of searches performed on search engines is typically consistent from month to month, the traffic tends to be both consistent and passive once you rank. Emails often get marked as read, forgotten, or land in the spam box. This happens because social media networks are designed to surface fresh content. That’s rarely the case for mediums like social media and email marketing that often result in traffic spikes that quickly fade to nothing. Ranking in search engines usually leads to both consistent and passive traffic. Our study found that these observations are generally true across the board, as ranking position correlates strongly with overall traffic to a page. SEO leads to more trafficīecause most people tend to click one of the first few search results, ranking higher usually drives more traffic to your website.įor example, look at the top three results for “submit website to search engines.” Using Ahrefs’ Keywords Explorer, we can see that the top-ranking page seems to get the most organic traffic, followed by the second, then the third, etc. Many of the real benefits of SEO are traffic-related. Ranking higher is the most touted benefit of SEO, but rankings are really just a means to an end. SEO is important because it’s the process of boosting these signals to rank higher in the organic search results. If you read our guide to how search engines work, you’ll know that Google and other search engines choose which pages to rank based on hundreds of signals. In other words: organic search accounts for more traffic than all other sources of traffic combined. Most web traffic comes from Google’s organic results. Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels.